Back to Business Card Printing Basics


Break free from the pack of monotonous business cards that are out in the market. Create business cards that are in your own class. Knowing the ins and outs of business card printing can ably equip you with the know-how you need to do just that.

Business card printing is no new trend. Matter of fact, the tradition of leaving behind one’s calling card even dates back to the times of kings and queens. Business card printing had only taken a more modern take with its production, style and the variety of ways it can be used.

Therefore, if you want business cards fit for a king or a queen, then arm yourself with the basics of business card printing and business card design.

Logo
Identify yourself better by including a colorful and detailed logo of your business or company. A striking and memorable logo can further gain you some mileage by increasing its popularity or exposure.

If and when you do not possess a logo just yet, logos can be made by using an icon or symbol to represent your company. It can also be just letters or abbreviations that stand for your company. These seemingly plain letters can be styled to embody the look or image projected by your company of business. Of course, logos too can be a combination of both text and images.

Spot Color
You can be meticulous with the color of your logos. After all, logos are your trademark. You can specify the precise color you need to your printer and it will be printed accurately using the Pantone Matching System (PMS).

PMS contains a library of colors that you and your printers can use to maintain the consistency of the colors of your logos. Pre-blended inks will then be bought to print the exact color that you need.  

Decorate the Backside
Imitate the ingenious merchant of the old times. These merchant have devised calling cards or business cards with maps drawn at the back to guide customers find their way to the shop or establishment.

Aside from giving your address, it does help to give a map that will illustrate landmarks to guide your clients. Other than this, you can use the backside of your business cards for a lot of other things. You can put in a small form of print ad to remind your clients better.

You can also achieve a different sense of style by using minimal space on the front side of your business card, then using the backside to input secondary details.

Four Color Process Printing
Four color process printing, also known as CMYK, reproduces your graphic designs which include digital images and photos. CMYK produces a variety of shades and hues of colors that will bring your designs to life.  

This process which is integrated with offset printing produces brilliant prints that are sharp and crisp. However, it too has limitations for certain colors fall out of its range. This is where spot color is used.
   
Offset Printing
And speaking of offset printing, this is the standard printing process used by commercial printers. It is efficient and cost-effective for it is able to produce volumes of accurate business cards at a fast rate. It generates high-resolution prints which makes your business card’s images and texts clean and clear.

Business cards may be a commonplace material, but its effects can be just as fascinating. Imagine, you can create partnerships and start transactions out of a small business card.

It’s probably about time you take your business card printing seriously and have yours printed by only the printing experts. Use these ideas to jumpstart your exploration in the numerous ways you can use and design your own business cards.